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SparkWebsiteTM
phone_in_talk
Dynamic Attribution

Call Tracking

Spark Website Call Tracking closes the loop on offline conversions. By dynamically inserting unique phone numbers (DNI) per visitor session, we attribute every inbound phone lead to the exact campaign, ad creative, and search keyword that triggered it.

Get StartedAll Website Features
Live Call Intelligence DashboardLive

Inbound Call Stream

Attributed Keyword

tagsolar panels phoenix az

sentiment_satisfiedHigh Intent
Rep

Thanks for calling Spark Solar. How can I help you today?

Alex

Hi, I was looking at your solar savings calculator. It estimated about $48,000 in savings over 25 years. I wanted to verify if that includes the 30% federal tax credit?

Rep

Yes, Alex! It absolutely does. I can set up a quick site audit to verify your roof tilt and shading to lock in that exact projection. What day works?

Alex

Thursday afternoon at 2 PM works best for me.

psychologySpark AI Call Summary

Homeowner verified $48k calculator savings estimate. Confirmed roof tilt compatibility. Scheduled site audit for Thursday at 2 PM.

0:004m 12s

+31%

Attribution Accuracy Increase

Key Business Impact

Built to turn more website traffic into solar revenue.

Stop guessing which marketing channels drive call-in leads. Link phone conversions directly to Google and Meta ad managers, allowing our AI to optimize your ad spend based on real phone revenue.

Included capabilities

Everything needed to make this module perform.

01

Dynamic Number Insertion (DNI) per visitor session

02

Keyword-level Google & Meta ad attribution

03

Automated AI call recording & transcription

04

Call sentiment analysis & intent scoring

05

Out-of-the-box CRM lead linking

Operational Flow

How it works.

Phase 01Active Stream

Pool Provisioning

We assign a dynamic block of local phone numbers dedicated to your site visitors.

Technical specifications

Attribution Type
Dynamic Number Insertion (DNI)
API Integrations
Twilio, HubSpot, Salesforce, Google Ads
AI Model
Whisper v3 Transcription + GPT Intent Classify
SLA Sync
< 5 seconds after call completion

Frequently asked questions

No. Visitor sessions are cookie-locked. If a customer returns to your site, they see the same number they originally called. Additionally, calls to any number in your dynamic pool route to your main line forever.
Yes. We provision static tracking numbers for Google Business Profile, direct mail, and print flyers, attributing call metrics to those specific off-site sources.
Yes, all calls can be transcribed and analyzed for sentiment in real time, with full compliance call-disclosure voice prompts enabled by default.

Spark Website

Put Call Tracking to work for your solar business.

Get Started