A homeowner asks for information about solar on your website. They may be comparing their electric bill, wondering whether the roof is suitable, or simply trying to understand what happens next. For your dealership, the next step is a conversation. Yet that first conversation often depends on a rep being free, seeing the notification, and having enough context to respond well.
Meet Nova™: Spark's AI voice agent for solar dealers. Nova can be configured to help with the first conversation after an eligible inquiry: respond, ask useful questions, explain the next step, and pass the details to the right person. It is designed to help a sales team spend more of its time with homeowners who are ready for a real consultation.
The easiest way to understand Nova is to talk with the live browser demo. Ask a solar question, interrupt with a follow-up, or see how a spoken conversation feels. That demo lets you hear the voice experience. A dealer deployment is configured separately around its markets, offer, qualification rules, integrations, and calling permissions.
From a new inquiry to a useful conversation
Imagine a homeowner submits a form after viewing one of your ads or reading a page on your site. They have asked to be contacted, and your team has confirmed that the planned contact method is permitted. Instead of dropping the record into a queue, the workflow can route that inquiry to Nova for an initial voice conversation.
Nova can introduce the dealership, identify the purpose of the call, and give the homeowner room to explain what they want to know. A good first conversation is not a rigid interrogation. Someone asking about a high bill may need a different opening than someone who already has a proposal and wants a second opinion. The agent's questions and approved answers should reflect your actual offer and sales process.
The configured path might ask whether the caller owns the home, which utility serves it, whether the address is in your service area, what prompted the inquiry, and when they hope to make a decision. Those details can help a rep prepare. They do not replace a site assessment, a financing review, or a professional recommendation.
What can be configured for a solar dealership?
Nova is most useful when its conversation follows the way your dealership actually operates. The setup is where a generic voice experience becomes a useful part of your lead process.
- Response and routing. Configure which eligible inquiries receive a voice response, when calls are attempted, and where the conversation goes if the homeowner wants a person or cannot be reached.
- Solar-specific questions. Define the markets, utility information, offer details, common questions, and qualification criteria Nova may use. Keep uncertain answers within clear limits and route specialist questions to a rep.
- Language options. If your customers prefer more than one language, review the supported voice and language choices for your deployment, then test the actual conversation with speakers who know the market.
- Booking and handoff. Where the chosen calendar and routing integrations support it, Nova can offer an available consultation slot or pass the opportunity to a person. Decide which situations call for a booking, a warm transfer, or a follow-up task.
- Conversation context. A configured reporting or CRM connection can pass along collected details and a call summary, subject to your recording, data handling, and integration choices. The rep should be able to review the context before contacting the homeowner.
These are configuration choices, not a promise that every integration is active in every account. The right workflow depends on your systems, staffing, markets, and the kinds of conversations you want Nova to handle.
The handoff matters as much as the call
A sales rep should not have to start by asking the homeowner to repeat everything. A useful handoff tells the rep why the person reached out, what the homeowner already shared, what questions remain, and whether an appointment was requested or scheduled. It should also make uncertainty visible. A brief, honest summary is more useful than a confident but incomplete one.
Suppose the homeowner says they own the property, wants to understand battery backup, and has a consultation next Tuesday. The rep can prepare a battery discussion and confirm the home's details. If the homeowner asks about a complicated roof or a financing term, Nova should leave that judgment to someone qualified to answer it. The goal is a better starting point for the person taking over.
That human role continues after the handoff. Your team decides what to recommend, checks project feasibility, explains pricing, and follows through on commitments. Nova can support the opening of the relationship; it does not make the sale or take responsibility for the eventual installation.
Build the conversation around trust
An AI voice agent should be clear about who is calling and make it easy for a homeowner to ask for a person or end the conversation. Dealers also need to review how leads were collected, what contact the homeowner agreed to, applicable calling hours, Do Not Call procedures, disclosure, and recording rules before launching outbound calls.
The FCC has clarified that AI-generated voices are covered by rules for artificial or prerecorded voice calls. The FTC's telemarketing guidance also describes obligations that can apply to sales calls. Requirements depend on the campaign and jurisdiction, so the workflow and consent language need review before use. Nova's configuration is part of that process; software by itself does not establish that a calling program is compliant.
Trust also depends on the quality of the answers. Give Nova approved information about your service area and process. Check how it handles unclear questions. Review real conversations, correct confusing responses, and update the script when your offers or local utility conditions change. A useful voice agent is maintained like any other customer-facing part of the dealership.
Hear Nova, then design the right workflow
The live Nova demo is a quick way to hear a two-way voice conversation in your browser. Try asking what a homeowner should have ready for a solar consultation. Then ask a follow-up, change direction, or request a person. It is an introduction to the interaction, not a preview of your dealership's exact script, calendar, or CRM setup.
If the experience fits the way you want to serve homeowners, talk with Spark about a dealer configuration. We can map the inquiry sources, permission checks, qualification questions, language needs, calendar options, human handoff, and reporting path before defining what Nova should handle for your team.
The first conversation should leave the homeowner feeling heard and the rep ready to help. That is the job Nova is built to support.
Schedule a Direct Strategy Session with Sean
Book a direct 1-on-1 strategy call with Sean Spark, Founder & CEO, to review your solar dealership's CRM infrastructure, address operations leaks, and unlock custom AI-native setter automations.